Associated Weavers Unveils a Wave of Innovations at Flanders Flooring Days

Ronse, Belgium – June 2025 – Associated Weavers is proud to welcome visitors to its Ronse showroom for the 4th instalment of the Flanders Flooring Days, where a wealth of product innovations is being revealed. This year is particularly special, as the company marks 10 years of Invictus® – a decade defined by heavenly comfort and invincible flooring.

To celebrate the anniversary, Invictus® introduces new carpet ranges: Aries, Taurus, and Gemini. These straight saxonies, made from solution-dyed olefin, combine exceptional softness with natural colourways – offering comfort that lasts.

In luxury vinyl flooring, Invictus® launches an entirely new collection for the EU, blending nature-inspired designs with a modern matte finish. All planks are now available in both click and dryback formats, enhancing versatility for any type of project. Also debuting is a Looselay collection, designed for fast, easy installation and replacement in commercial spaces. These designs are fully compatible with Maverick carpet tiles, offering seamless transitions between textures and formats.

The Maverick tile range itself has been updated with input from BAU and in line with emerging trends. The latest additions reflect a shift toward warmer, more natural tones, while retaining the popularity of greys. Technological updates have enhanced both performance and aesthetics, reinforcing Maverick’s place in the modern commercial landscape.

In broadloom carpet, Associated Weavers notes a strong revival of polyamide, particularly in the updated iSense® / Sensualité brand. Two new ranges – Superbe and Sonrisa – bring a more matte, lower-pile, denser construction and a refined colour palette in which subtle greens play a starring role. The look is softer, straighter and perfectly in tune with today’s design sensibilities.

Under the AW brand, a range of new styles showcases the breadth of the portfolio. Patina and Lunico stand out with their exotic polyamide textures, while Polaris brings deep, rich colours to the forefront. Arco, a new loop pile, takes inspiration from woven textiles and upholstery fabrics, responding to growing interest in textural design.

Also new is Jade, a deep-colour loop pile in polyester, ideal for heavy residential and light commercial (Class 31) use. Its bold palette and hard-wearing properties make it an excellent choice for stylish, practical interiors.

Finally, the AW Rugs spotlight is on the Forma collection – a selection of LCL rugs featuring organic and geometric patterns in natural hues, perfect for adding texture and warmth to any space.

From bold new technologies to subtle shifts in style and comfort, Associated Weavers invites all visitors to experience the full range of flooring innovations firsthand.